Why Must You Invest in a Franchise?

The Difference between 99% and 1%

99%

1%

Waits for the "right time" to start a business. Declares "Now is the time." And then works to make it the right time.
Tries to find the perfect business. Tries to find a solid business and will work to make it the right business for them.
Looks for what's wrong with Franchises and reasons they won't work. Looks for franchises with a strong track record of success, while acknowledging their unique challenges and potential pitfalls.
Is normal and reasonable. Is exceptional and unreasonable.
Is committed to achieving stability and security and is risk-averse. Is committed to making a difference with their life and career and is willing to accept risk to do so.
Is afraid of the unknown. Make their fears mean "something is wrong" and back away from creating the future they desire. Is afraid of the unknown. Doesn't make their fears mean anything. "I am afraid of the unknown," they think, "so what else is new?"
Their future is something which happens to them and they fall into. Their future is something they design and then live into.
Listens to the opinions and accusations of the Inner Critic. Lets him impact their decision-making. Listens to the opinions and accusations of The Inner Critic. Doesn't let him impact their decision making.
Isn't born into the 99 percent. Becomes the 99 percent through the decisions they make. Isn't born into the 1 percent. Becomes the 1 percent through the decisions they make.
From Street Smart Franchising – Joe Matthews, Don Debolt, Deb Percival